We make the decision easy for you. Brandextend is not an either/or choice, it’s an all-in-one solution. For our customers, we cover all aspects of brand extension – from potential analysis and the development of bespoke customised strategies through to product design. We don’t just think about making brands bigger, but about taking them further. Our team combines decades of experience with a unique understanding of the market, lifestyle and fashion trends of tomorrow.
This is how we expand your brand sales, while also consolidating the brand core. In addition to sustainable growth, this also results in long-term partnerships with our customers.
More personality for your brand.
An entrepreneurial spirit and creative thinker: Anne Henrici has not only played a considerable role in establishing the Brandextend agency. Before becoming self-employed, she built up the accessories business for Porsche AG. Most recently, she was also responsible for the product and licence management of the Porsche Design Group, developing the fashion product category into an important brand element. After graduating with a business management degree, Anne Henrici began her career at Carrera International in Munich – initially in sales controlling, then later as Head of Marketing USA. She went on to spend time at Marc O’Polo and the Pentland Group where, as Head of Marketing, she led brands such as Speedo, Ellesse and Lacoste Shoes successfully into the future.
“A much bigger risk than brand extension is the risk of not attempting it at all. Because then you are giving away potential every day instead of creating more added value.”
Managing Director of Brandextend
Our agency: made for your brand.
Each brand is different. That’s why none of our solutions are ever the same. Since 2013, we have been developing customised expansion strategies in the heart of Stuttgart for well-known international brands, many of which are from the premium segment. Not like a production line, more like an exclusive manufactory: with great care and attention, yet maximum efficiency.
After all, the composition of our expert teams as well as all of our processes at Brandextend are geared specifically towards your individual objectives. As a result, you achieve faster and, above all, better results. You also benefit from extremely transparent structures with clearly allocated responsibilities – from consulting and licence management through to product development.
Discover your potential for success.
People are like brands: often their potential remains largely untapped. But this can change. For us, you and your talent are all that count. Whether you have it in you to become a brand strategy master or you’re a born sales coordinator, whether you’re passionate about good product design or clever project, product and licence management – in our young team, you’ll have plenty of opportunity to show what you can do. At Brandextend, you’ll not only find interesting career prospects, but also a close working environment: we work and celebrate our successes together, we enjoy sports as a group and share a passion for creating new brand worlds. If brands are as important to you as they are to us, then you’ve come to the right place. If you also bring experience and are no stranger to licensing and collaboration, then all the better. At Brandextend, we’re looking for both old hands and young blood, in-house staff as well as freelance colleagues. But, above all, we’re looking for: you.