From brand core
to brand world.

Activating brand
values.

Making brand values count. The agency for extending your brand.

Let's extend
your brand!

There’s more to your brand than you think: the potential to capture new markets, tap into unforeseen target groups and continue to grow in appeal. How can this be achieved? Not with off-the-shelf solutions – but with individual expansion strategies, heartfelt dedication and the intuitive skill of seasoned professionals. Brandextend specialises in promoting brands in new product environments. Along with strategic consulting, we also manage your licences, collaborations and complete product development, creating unique opportunities for your brand – and the best possible prospects for success.

“We always start with a brand analysis. However, in order to expand brands into the future, you also have to be in touch with the spirit of the times, and be able to think beyond the status quo.”

Anne Henrici
Managing Director of Brandextend
Find out more about Anne Henrici!
As multifaceted as your brand:

Brand Consulting

For tailor-made success strategies.
  • Analysing brand potential
  • Developing brand expansion strategies
  • Devising collaboration strategies
  • Creating business plans
  • Implementation planning
  • Defining processes
  • Carrying out workshops

Brand licensing and collaborations

Giving you access to new lifestyle worlds.
  • Brand representation
  • Manufacturer representation
  • Setting up licensing partnerships and brand collaborations
  • Drawing up contracts
  • Contract negotiations
  • Establishing branding guidelines

Product and licence management

From the idea through to delivery.
  • Developing the product design
  • Controlling product development
  • Interface and approval management
  • Planning and implementing the product launch
  • Sales coordination
  • Managing the product lifecycle
  • Royalty auditing and legal services
  • Reporting
Our philosophy

We anticipate brands, develop successful products and extend brands into new lifestyle fields.

Well acquainted with the ever-changing market, we combine the spirit of the times with experience, while taking on an efficient and results-oriented approach.

We increase the sales of brands as well as their emotional value. Long term and in a trusting partnership with our customers.


Our network:one partner, thousands of contacts.

If you want the best ideas, you need the brightest minds. That’s why our strong team is backed by an extensive network that includes top designers and experts in communications, industry and retail – but also specialists from the world of Consumer Research and Legal Services as well as international manufacturing companies. The only thing you’re guaranteed not to find in our network: unnecessary overheads.

Join us!

Broaden your
career prospects!

Other companies may offer you a job, but Brandextend gives you the opportunity to create entire brand worlds. Whether you’re a young entrepreneur, someone who understands the latest trends, or a seasoned professional specialising in collaboration and licensing – our team would love to hear from you!

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