„PrimaLoft contacted Brandextend with the very complex and challenging task to create a holistic licensing strategy for our premium ingredient brand on a global scale. The complexity was based on the value chain, multiple set-up options and resulting business models. Brandextend not only analysed in an extremely short time frame all details of our brand, markets and offerings, but at the same time created the big picture of expanding our brand into new product applications and new markets – aligned with our company strategy. Their great brand understanding and clear vision for consumer centricity combined with an analytical and scientific approach has been the perfect match for us.“